Design built to convert.

Senior Graphic Designer

8+ years designing ecommerce experiences for DTC and apparel brands. Spanning conversion-focused web design and ads, brand identity, motion/video content, and social creative, from print and packaging to vertical video or google ads, with a focus on AI-assisted content pipelines.

Featured Work ↓

8+ yrs

Designing paid social, Web, Amazon storefront/listing assets, and vertical video for fast-scaling DTC brand creatives that supported the brand's growth past $100M in revenue.

Disciplines

  • Campaign Design

  • Paid Channel Static & Video Creatives

  • Social Media Static & Video Creatives

  • Ecommerce Web Design

  • Packaging Design

5 brands

  • Soul of Adventure (SA Fishing)

  • Alpha Defense Gear

  • Zimba Teeth Whitening

  • Reel Life

  • Outdoor Nation

Worked with and trusted by

  • Soul of Adventure
  • Reel Life
  • Outdoor Nation
  • Zimba
  • Alpha Defense Gear

Ads · Paid Channels

Meta, Google, Amazon

A man walks on a beach wearing a wide-brimmed straw hat, red t-shirt, and black shorts. The background features palm trees and tropical vegetation. Text on the image promotes a straw hat with UPF 50+ sun protection, adjustable drawcord, and adventure
A man wearing sunglasses, a white cap with USA shield logo, and a grey and white quarter-zip long sleeve shirt, is playing golf. He is holding a golf club and preparing to hit a shot. The background shows a clear sky with some trees. The image has a
Promotion poster for a 4th of July sale with fireworks in the background, offering up to 50% off, from Soul of Adventure and Reel Life.
American flag waving with a fireworks display background and a promotional sale text overlay for the 4th of July offering up to 50% off.
Close-up of a man wearing a black arm sleeve and a dark gray T-shirt with outdoor graphic design, holding his hands together. Text promoting a 50% discount on an arm sleeve bundle and product details are overlaid on the image.
A man climbing a palm tree in a tropical setting with lush palm trees and a clear blue sky, promoting buckethats with up to 50% off.
An elderly man wearing sunglasses and a wide-brimmed hat sitting shirtless on a wooden chair at the beach. He is relaxing with a serious expression, with a glass of water and some binoculars on a small table beside him. The background shows a blurred
A man with a beard, wearing sunglasses, a wide-brimmed straw hat, and no shirt, sitting in a river under a large metal pipe, holding a can of drink, with text overlays about adventure and outdoor gear.
A man wearing sunglasses and a wide-brimmed hat, sitting shirtless and relaxed on a wooden lounge chair underwater, with the words 'Moisture Wicking' in large yellow letters above him.
A man with sunglasses and a mustache wearing a white wide-brimmed hat, partially submerged in water, with the text 'FLOATS ON WATER' in bold yellow letters at the bottom. Logo of 'SOUL OF ADVENTURE' in the top left corner and 'REEL LIFE' in the top r
Man in water wearing sunglasses and a large straw hat with an American flag pattern, smiling, with a tropical beach background and orange promotional badge offering up to 50% off on straw hats.
Man fishing in the ocean while wearing a wide-brimmed straw hat and rain gear.
A man wearing a wide-brimmed hat with an American flag design, sunglasses, a beige fishing vest, and a white shirt, fishing in a body of water on a clear day.
A white straw hat with a mesh design and an American flag patch, placed on sandy beach under a palm tree, with the ocean in the background.
Man at marina wearing a red and black straw hat with a wide brim, navy long-sleeve shirt, and smiling, with boats and water in the background, and an orange badge indicating up to 50% off.
A man wearing a long sleeve shirt with a beach scene graphic on the back, walking on a sandy beach with tall grass and ocean in the background during sunset. An orange starburst tag in the upper right corner indicates up to 50% off. Text on the image
Men running outdoors on a dirt trail, wearing brown shorts and black shirts, with tattoos on their legs and arms, in a blurred outdoor setting.
A tropical summer sale advertisement with up to 50% discount, featuring a beach scene with palm trees, ocean, and lush greenery.
Woman lounging on a float in a lake during summer, wearing a straw hat with an American flag design, advertising a summer sale with up to 50% off
Man relaxing on a pink flamingo pool float, wearing sunglasses and a summer hat, in a tropical setting with large green leaves and pink flowers, advertising a summer sale with up to 50% off.
A young man relaxing shirtless in a blue swim trunk, wearing sunglasses and a broad-brimmed straw hat, sitting in an armchair outdoors on green grass with a clear blue sky in the background, promoting UPF 50+ sun protection.
Person wearing a beige long-sleeve shirt with a surfboard design and the words 'Reel Life' on the back, adjusting a tan cap with an American flag patch, at the beach with trees and sand in the background, promotional sale tag offering up to 50% off.
Man walking on a wooden dock by a lake during sunset, holding a fishing rod, advertising UPF 30+ sun protection, casual summer clothing.
A green patterned short-sleeve button-up shirt hanging on a wooden wall. Text overlay advertises the shirt's features, including UPF 30+ sun protection, 4-way stretch, ventilated ripstop fabric, and daily woven buttons. Logos for Soul of Adventure an
A man smiling outdoors wearing a bucket hat with an American flag pattern on the brim, standing in front of a scenic landscape with mountains, trees, and water. The image promotes a bucket hat with UPF 50+ sun protection and moisture wicking features
Two people sitting by a swimming pool wearing straw hats with American flag designs, smiling and enjoying a sunny day.
A bundle of five black silicone rings hanging on a rope against a blue sky background, with white text that reads 'Silicone Rings Bundle' and a logo that says 'Soul of Adventure'.
A black arm sleeve with white stars hanging on a gym bar, with weights in the background and light coming through windows.
Man standing on a wooden dock by the water, wearing a wide-brimmed hat with an American flag patch and yellow text "UPF 50+" at sunset.
Stacked black silicone rings or rings with hardware details, with large bold text reading 'Silicone Rings' and smaller text listing color and style options. Logo for 'Soul of Adventure' at the bottom.
Image of a football player preparing to throw a football outdoors, with bold text overlay promoting an arm sleeve bundle, featuring two black arm sleeves with stars and stripes patterns, and a five-star rating indicating over 900 reviews.
A man in sunglasses and a baseball cap fishing on a boat with a clear blue sky in the background and the text "Outside is home, Off Grid, Game On" overlaid.
People running on the beach, with a focus on a man wearing brown shorts and tattoos, promoting versatile, hybrid, functional outdoor shorts from the brand Outdoornation.
Nine performance snapback hats arranged in three rows with three hats each, featuring various designs including nature scenes, American flags, state outlines, and stars. The text "PERFORMANCE SNAPBACKS" is below the hats.
A man standing on a sandy trail at the beach with a cloudy sky, wearing khaki shorts, black t-shirt, black shoes, and a cap, with two blurred figures walking beside him; text overlay advertising outdoor shorts with features like versatile, hybrid, an
A vintage-style poster with a patriotic theme featuring a stern man dressed as Uncle Sam, wearing a bucket hat, pointing directly forward. The poster text reads "We want you to wear bucket hats" with a background of red, white, and blue stripes and s
A man wearing sunglasses and a wide-brimmed white hat with a USA shield patch, standing in front of a blue wall, with text overlay that reads '250 USA COLLECTION' with three stars above.
A man sitting on a beach chair wearing a cowboy hat with an American flag design, sunglasses, a white t-shirt, and navy shorts, with a background of sandy beach and palm trees.
Man wearing a wide-brim blue straw hat with an 'SA' logo, sunglasses, and a light green long-sleeve shirt on a boat, with the ocean in the background. Text ads: 'Keys Straw Hats' and other small text about sunglasses and sun protection.
A group of five people wearing different styles of face shields, with a background of mountains and trees. The text overlay promotes a deal of 8 face shields for $24, showcasing various designs at the bottom.
Group of people wearing face masks and winter hats, promotional display of face shields and masks with a sale offer of 8 for $24.
A person standing on a rocky outcrop in a forest with tall trees, wearing a plaid shirt and orange beanie. The overlay text says 'Black Friday' and 'Early Access'.
Advertisement showcasing a variety of face shields with bold text indicating a price of 8 for 24 dollars, featuring models in masks and a selection of different face shield designs.
A man in a gray hoodie outdoors with trees in the background, promoting a hoodie pack with over 626 reviews.

Email Campaigns

Newsletters, SMS

An advertisement for water-resistant straw hats featuring a man fishing at the water's edge, with text highlighting features like UPF 50+ protection, adjustable drawcord, and durability, along with customer reviews and a call to action to shop now.
Advertisement for Jax Beach UV Long Sleeve shirts and beach coverups featuring a man fishing at the beach and a woman in a floral coverup on the beach.
An advertisement for neck gaiters with a folded orange gaiter in the foreground and a woman wearing a gaiter in the background. Icons indicating sun protection, cold protection, moisture wicking, and lightweight comfort are also present.
Advertisement for Soul of Adventure app offering 30% off on outdoor gear with a smartphone displaying the app interface, a man in outdoor gear, and mountain landscape background.
Various straw hats with different designs and logos, set against a blue sky with clouds, advertising classic straw hats and snapbacks for outdoor use.
A man wearing a winter hat and hoodie outdoors in a snowy landscape, with a promotional banner for trapper hats at the top.
A promotional advertisement for Black Friday early access by SA, featuring a smiling man with sunglasses fishing on a lake, with a text overlay and a call-to-action button to sign up.
Four friends outdoors in a scenic rocky, desert landscape, sitting and standing near a pickup truck with coolers, smiling and chatting under trees with blue sky overhead.
A man with long hair, a beard, wearing sunglasses and a cap, is drinking from a mug in a river surrounded by trees, with outdoor gear branding and the phrase "Go Wild" on the image.
Close-up of a hand with a black silicone ring on the finger, touching water with ripples during sunset, promoting silicone rings for sale.
A woman wearing a white sun hat and reflective sunglasses, smiling outdoors against a clear blue sky, promoting a sale of 20% off on all performance snapbacks with sun protection, laser ventilation, and water repellent features.
Image of two outdoor-themed hats promoting National Tree Day, featuring mountain and forest embroidery, perforated mesh panels, moisture-wicking material, water-resistant crown and side panels, and breathable back panels.
An advertisement for a frost pack priced at $25, offering options to customize with a fleece face shield, face shield, trapper hat or beanie, and a free gift, with a patriotic and mountain background.
Advertisement for durable Jeep accessories featuring a close-up of a Bullet Antenna with an American flag design, with a blurred Jeep vehicle in the background and a call-to-action button labeled 'Shop Your Savings'.
An advertisement for Jeep upgrades, featuring a Bullet Antenna positioned upright on a car part, with a blurred truck and trees in the background and a message encouraging savings.
Advertisement for a special edition Skull Orange military camouflage snapback hat featuring glow-in-the-dark skull patches. The ad highlights the style, design, and key features of the product, encouraging viewers to shop now.
Image of a white and pink camouflage baseball cap with a pink ribbon, designed for breast cancer awareness, against a light pink and gray background with the text 'Pink Battle Special Edition'.
Advertisement for new sport sunglasses featuring images of three men, one wearing black sunglasses, one with colorful reflective sunglasses, and another with blue sunglasses, highlighting features like UV protection, polarization, anti-glare, and lar
Black and white mountain landscape with promotional text for a Black Friday sale offering 67% off, and a 'Shop Now' button.
A Labor Day sale advertisement featuring a smiling man and woman outdoors, wearing summer hats and sunglasses, promoting 25% off, free gift, and 48 hours sale with a discount code.

Videos Creatives

Paid Channels, Social Posts, Website Assets

Social Posts

Facebook, Instagram

A man dressed in hiking gear, wearing a camouflage hat, sunglasses, an orange shirt, gray shorts, and hiking boots, walking in a desert landscape with rocky formations and sparse vegetation.
A young woman sitting cross-legged on a sandy beach under a red and white striped beach umbrella, wearing a patriotic hat, a red sweater, and striped bikini bottoms, smiling at the camera with the ocean in the background.
A woman wearing a white tank top and braided hair, holding a black and white cap with an eagle and American flag emblem, shielding her eyes.
A collection of patriotic hats, an American flag, and related items arranged on a wooden surface, including a knife, a compass, a sprig of dried grass, and brass casings.
A man with a beard wearing a black shirt and a black and white trucker hat with an eagle graphic holding an American flag and the word 'USA' on it, smiling and petting a yellow Labrador Retriever dog.
Person relaxing in the back of a rusty Chevrolet pickup truck, wearing a baseball cap, plaid shirt, jeans, and boots, outdoors with blue sky and tree branches.
A man wearing a wide-brimmed straw hat with an American flag patch, a navy blue shirt with a wave logo, sitting on a wooden railing on a beach at sunset, smiling and looking towards the water.
A person wearing a trucker hat with an eagle and American flag design, partially covered by a flag-patterned jacket, standing outdoors during sunset or sunrise, with a landscape in the background.
A man with a beard, wearing black sunglasses and a wide-brimmed hat with an American flag pattern, holding a fishing rod, and dressed in a white long-sleeve shirt with #REEL LIFE logo, stands against a blue sky.
A person wearing hiking boots, shorts, and a wide-brimmed hat with a neck strap, crouching on rocky terrain in a mountainous landscape with clear blue skies.
Man sitting on truck bed wearing a blue Reellife shirt and a patriotic straw hat with American flag design, outdoors with blue sky and clouds in the background.
Person wearing a black baseball cap backwards and a gray tie-dye shirt, sitting on a wooden chair.
A man leaning into a vehicle, wearing a light green shirt and a camouflage-patterned cap with a logo on it, on a sunny day with trees in the background.
A man riding a mountain bike outdoors surrounded by green foliage, wearing a black helmet, yellow-tinted glasses, a black jacket, and olive-green shorts, with bikes accessories attached to the bike.
A man in a waterproof black jacket with a hood, standing in the rain in a forested area, holding a small bag.
A man standing on a log outdoors, wearing a hat, layered outdoor clothing, shorts, hiking boots, and smiling.
Man in camouflage hoodie and shorts hiking in mountainous terrain, wearing sunglasses and a cap, with a backpack.
A man sitting on the grassy shoreline next to a river, wearing sunglasses, a camouflage hoodie, and flip-flops, smiling at the camera with mountains and a cloudy sky in the background.
Man sitting on the tailgate of a red pickup truck wearing a wide-brimmed straw hat with an American flag design and a white long-sleeve shirt, with tools and coolers in the truck bed, under a blue sky.
Three people celebrating outdoors at a barbecue, clinking beer bottles, with food and drinks on a table, on a sunny day.
A man smiling outdoors wearing a patriotic American flag-themed wide-brimmed hat, a white long-sleeve shirt, and denim shorts, holding a can of beer, with a clear blue sky in the background.
A man sitting outside against a white wall, wearing a straw cowboy hat, black shirt, yellow work gloves, and jeans, looking thoughtful.
Person wearing a straw cowboy hat labeled 'Soul of Adventure' drinking beer at a wooden bar counter.
A man wearing sunglasses, a black t-shirt, and a black cap with a blue and yellow logo, standing next to a yellow vintage van with a surfboard leaning against it, during sunset.
A man in a white sun hat and gray shorts sitting by a pool, with a towel nearby.
Older man with a beard wearing a white wide-brimmed hat and a light-colored shirt, standing near boats and yachts at a marina during daytime.
A man wearing a wide-brimmed outdoor hat with a logo, a dark blue shirt with a wave and surf design, sitting in a vehicle, looking into the distance during daylight.
A bearded man with long hair, wearing sunglasses, a tan cap, a gray long sleeve shirt, and black shorts, carrying a backpack in a desert landscape with rocky hills in the background.
A man with a beard wearing sunglasses, a wide-brim hat, a gray t-shirt, and black shorts standing outdoors against a clear blue sky.
Man wearing sunglasses and a cap steering a boat on the water with fishing rods attached to the boat.
A man in a patriotic hat wearing a white shirt and shorts stands next to a beige car with a surfboard on top. A woman inside the car smiles, and a straw hat hangs on the car door.
Barcode and placeholder text with lorem ipsum paragraph at the bottom.
A man and woman holding coffee mugs, standing outside with a wooden frame and a "Happy Holidays" message overlaying the image.

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Based in Jacksonville, FL · Open to full-time, contract & remote

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martinrodriguezdesign@gmail.com

561.727.5668