One brand voice, every medium.

I'm a Senior Graphic Designer with 8+ years in the ecommerce space, spanning brand identity, print, web design, motion/video content, and social creative. I care about craft that holds up across every touchpoint — from a homepage takeover to a 9:16 product video. I've been incorporating AI tools into the design and content pipeline to move faster without losing that craft.

2025 — Present | Senior Graphic Designer

Outdoor Nation

  • Design static & video social creative for seasonal & product-launch campaigns across Soul of Adventure & Reel Life

  • Design web assets — homepage banners, landing pages, PDP graphics — for safishing.com & shop.outdoornation.com, plus Amazon A+ content & image stacks

  • Produce vertical (9:16 / 4:5) product videos with motion-typography overlays for the "Built to Perform" line, spotlighting waterproofing & moisture-wicking

  • Built an AI-assisted pipeline that turns static product shots into motion content for campaigns

2020 — 2025 | Senior Graphic Designer

SA Company (Soul of Adventure® / Reel Life)

  • Promoted after 2 years; led creative development across print, digital, web & paid social for the outdoor apparel line

  • Designed web assets for safishing.com and produced Amazon A+ content & image stacks for product listings

  • Maintained brand identity through the acquisition by Outdoor Nation — retained onto the combined creative team

2018 — 2020 | Graphic Designer

SA Company (Soul of Adventure® / Alpha Defense Gear)

  • Designed marketing & product collateral across print, digital, web & social channels

  • Built foundational design systems and asset workflows that kept campaigns on-brand




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